Several series have gained a massive following and multiple seasons due to their daring themes:
While Ullu markets itself as a provider of diverse content including drama, horror, and suspense, it is best known for its "bold" narratives that frequently feature explicit themes and adult-themed storytelling. Most series are produced in a short-form episodic format, making them highly binge-worthy. Common genres found on the platform include:
: This series attempts to weave cultural traditions and rituals with modern social issues and romantic narratives.
: One of the most recognized titles on the platform, this anthology series explores various intimate relationship dynamics and societal taboos.