Creators use these apps to build a "walled garden" where only their most dedicated fans interact.

The trend of influencers like Reshmi Nair leveraging specific apps to host "top" content is likely just the beginning. We are moving toward a decentralized media model where every creator is their own media mogul, managing their own distribution channels and controlling their narrative through private, high-value content hubs.

By offering "exclusive" or "top" tier access, influencers can stabilize their income through direct support rather than relying solely on unpredictable ad revenue. Navigating the "Exclusive" Content Landscape