Marketing Management by is a foundational resource for MBA students and marketing professionals, specifically tailored to the complexities of the Indian market . Now in its 6th edition , the text bridges theoretical global marketing frameworks with local application skills and contemporary trends like digital strategy and analytics . Core Framework of the Text
Detailed exploration of marketing research , consumer behavior, and segmentation/targeting .
Understanding Rajan Saxena's Marketing Management : A Guide for the Indian Context
Discussion on green marketing and ethical decision-making in difficult economic times. Why It Matters for Students
