: Its name, inspired by Chinatown, reflects its frequent use in street-side banners and commercial advertisements in Thailand.
is a prominent Thai-English typeface designed by Phanlop Thongsuk for the PSL SmartLetter foundry . Named after the vibrant Yaowarat Road (Bangkok’s Chinatown), this font is a cornerstone of modern Thai graphic design, known for its bold presence and versatility in both digital and print media. The Design Philosophy of PSL Yaowaraj
Because of its "bold" nature, this typeface is a favorite for designers working on projects that require immediate impact.
As part of the , the Bold version is often paired with its Regular and Italic counterparts to create a complete typographic system. Typeface Type : Thai-Latin Sans Serif.
: Many Thai startups and modern businesses use PSL Yaowaraj Bold for logos and headers to convey a sense of strength and reliability.