PR Movies Training Updated: Mastering Public Relations through the Power of Cinema
Protecting a founder's image during rapid growth and legal turmoil. pr moviestraining updated
What would you have done differently in the character's shoes? a lobbyist for Big Tobacco
The limits of traditional "fixer" PR in the face of truth and the importance of ethical corporate culture. pr moviestraining updated
A masterclass in spin. Nick Naylor, a lobbyist for Big Tobacco, demonstrates the power of framing an argument and finding the "moral flexibility" needed in difficult industries.