The Social Seeker: Visitors looking for a "vibe" or Instagrammable moment. The Educational Group: Schools, researchers, and families.
The Occasional Tourist: One-time visitors looking for a landmark. Museum Marketing And Strategy Kotler Pdf
The Museum ProductIn a cultural context, the "product" is multi-layered. It includes the permanent collection, special exhibitions, educational programs, and even the physical atmosphere of the building. Strategy begins by identifying what unique value the museum offers that a digital screen or a park cannot. The Social Seeker: Visitors looking for a "vibe"
Social Proof: Utilizing user-generated content to build trust. Museum Marketing And Strategy Kotler Pdf