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: Defining strategic marketing as a process inextricably linked to the symbolic characteristics of consumption.

: Exploring the psychological and linguistic aspects of consumption. Where to Find the "Marketing Estratégico" PDF marketing estrategico alberto wilensky pdf hot

: Brands serve as mirrors reflecting the consumer's aspirations, dreams, and identity. : Defining strategic marketing as a process inextricably

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Wilensky shifts the focus from the product's physical attributes to the it holds for the consumer.