Marketing Analytics Strategic Models And Metrics Stephan Sorger | Pdf Link

: Deep dives into specific metrics for product (conjoint analysis), price (assessment techniques), distribution (channel evaluation), and promotion (budget allocation).

: Designed to determine the best course of action to maximize a specific objective, such as revenue or profit, within given constraints. Core Content and Chapters : Deep dives into specific metrics for product

: Tools for sizing markets, trend analysis, and identifying specific customer segments for targeted strategy. price (assessment techniques)