: BIPOC (Black, Indigenous, and People of Color) shoppers, including Latinas, are twice as likely as white shoppers to experience unfair treatment based on their ethnicity (30% vs. 15%).
As of April 2026, Sephora is also fighting legal claims that its digital tools may inadvertently discriminate against users based on race and age. Latina Abuse Sephora 44
: The company argues these are optional, opt-in tools designed to enhance the shopping experience rather than restrict access to products. A Pattern of Controversy : BIPOC (Black, Indigenous, and People of Color)
The "44" in your search often highlights a critical data point from Sephora’s own 2021 . The study revealed stark differences in how minority groups experience shopping: : The company argues these are optional, opt-in
: According to the complaint, Sephora’s internal policy aimed to "match store employees with the customer demographics" of each specific location, which Mestre argued was a discriminatory practice.