A hit video game like The Last of Us or Fallout becomes a prestige TV series, which then drives users back to the game and fuels viral soundtracks on Spotify. This ecosystem ensures that the audience stays engaged with the IP (Intellectual Property) across different platforms throughout their entire day. Conclusion: The Future of Engagement
The Digital Renaissance: Unpacking the Trends of 24/07/02 Entertainment Content and Popular Media
How do you think the rise of will change the way we connect with popular media in the next few years?