The rise of streaming has birthed a new breed of entertainment studios that prioritize digital-first content. Netflix, the pioneer of this model, has transitioned from a distributor to one of the world's most prolific production houses. Their strategy focuses on "global localized" content, producing hits like Squid Game (South Korea) and Money Heist (Spain) that resonate across borders.
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The "Big Five" major film studios continue to dominate the theatrical and streaming markets. Disney remains the undisputed leader, leveraging its ownership of Marvel Studios, Lucasfilm, and Pixar. Their production strategy focuses on high-stakes cinematic universes, such as the Marvel Cinematic Universe (MCU) and the expanding world of Star Wars on Disney+. The rise of streaming has birthed a new